When was podcasting developed

Former independent film producer turned podcast co-host with Anna Faris. Recently founded Unqualified Media off the strength of that podcast.

Manages the creative vision of Radiotopia as executive producer, bringing in shows like Everything Is Alive and Ear Hustle. Created the Ringer in Simmons signed up to make a show for Luminary. Former executive at Panoply. Now the general manager of Endeavor Audio , new division under Endeavor parent company to WME aimed at growing the podcast market through deals with talent like Rami Malek and Dick Wolf. Public radio staffer turned news podcast doyenne.

Joined the New York Times to form its audio department in , giving us The Daily barely a year later. Weisberg and Gladwell have reportedly signed up Michael Lewis to launch a new podcast, Against the Rules. Anonymous podcast producers share their tricks. You have to cut some ums, though, to help things flow. Doing it too much can make a speaker sound clipped or robotic, so I cut maybe 65 percent. I once held a mic up to Trevor Noah for an hour and a half. But with off-the-street interviews, I sometimes cut whole tangents.

New York has also joined the world of podcasting. From to , we partnered with Panoply to create three shows on television, food, and sex. Last fall, we created an in-house podcast, , a limited series about the near future, and in collaboration with Gimlet Media, we launched a weekly show, The Cut on Tuesdays.

And in the spring we will debut a new show — Tabloid — in partnership with Luminary. Subscribe Now! Already a subscriber? Log in or link your magazine subscription. Account Profile. Sign Out. Watch seven podcasters on how they'd like to see the industry evolve. Illustration: sound diagram by Luke Insect. Alex Blumberg. Adam Davidson.

Ira Glass. Sarah Koenig. Nishat Kurwa. Max Linsky. Hernan Lopez. Marc Maron. What did podcasting look like in the early years of the internet? How did discovery and promotion work before social media? What does this history plus the current trends of the podcasting industry indicate for the future of this medium?

What is a podcast? With over 1,, podcasts, there is truly a podcast for everyone. This term was coined by journalist Ben Hammersley in The Guardian in a about the potential of the then-new medium.

But who invented podcasts? The answer to this actually goes back to decades before the term was developed. The show was available as individual audio files interviewing computer experts each week. This was the first revolution of traditional radio broadcasting, where users grabbed individual files and listened at their leisure rather than tuning in to hear whatever was being broadcasted at that time by major radio networks.

Remember AOL. In , he and his company figured out how to attach video and audio files to the RSS format, along with the concept of enclosure, which passed the address to media aggregators.

It was in that the big companies started recognising the opportunity - Apple leading the way with iTunes 4. And speaking of recognition, the very same year, George W.

Bush became the first President to have is weekly address delivered as a podcast. During a keynote speech in , Steve Jobs demonstrated how to make a podcast using GarageBand. This would have been a sign to all competitors that the medium was to be taken seriously. In all probability, the medium is heading into a future where it firmly becomes part of the broader entertainment industrial complex. And the story of how we go here can be told via two major turning points: The first was everything that happened before and after The second turning point is happening right now.

Not that we should romanticize the early days too much. The earliest podcasts were mostly chat-heavy amateur affairs — crudely recorded, barely edited, insular. This would change, gradually, as podcasting slowly but steadily grew in visibility and attracted a wider range of participants.

This broadening of the creative pipeline translated into a greater mix of podcasts for audiences to try out. Early podcast companies, mostly in the form of networks, were created in search of a business model including, most notably, Midroll Media, nowadays rebranded as Stitcher , but money remained a problem.

Because the underlying technology of the medium has stayed virtually unchanged throughout its history, podcast listener data remained quite crude. This state of affairs has largely been interpreted to be the major hurdle preventing a free flow of advertising dollars into the space, limiting active podcast advertisers to a pool of particularly experimental, forward-thinking companies. Shout-out to Mailchimp. In any case, podcasting kept growing in listenership, slowly but steadily, despite the relatively slow uptake of actual business.

It even continued to do so through the Great Recession. According to Edison Research , which has tracked podcast listening going back to , listenership kept growing slightly through the latter half of the aughts — two percentage points between and — even as what little investment money there was dried up and some podcast creators began to pull back. As it turned out, the Great Recession became an important creative phase for podcasting, as many of the staple shows we know today were launched during this period.