What is red bull media house

Indeed, the formula was tried and trusted, having already been applied by Red Bull elsewhere — in awe-inspiring projects showcasing the diverse and perilous worlds of BASE jumping, cliff diving, aerobatic racing, free solo climbing, and ice cross downhill.

And then getting ourselves involved to give that wings, right. That is where the model is a little bit different…and that has allowed us to do a lot of sports over the years that now have become Olympic or bigger sports.

We want to play a role, to give great ideas and great things the uplift that they deserve. While Red Bull has found avenues to invest, and enjoyed considerable success, in mainstream sports like soccer, golf and Formula One, Meier is keen to stress the extent to which it has helped raise the profile of many smaller disciplines, not to mention the hundreds of sponsored athletes with whom it works.

He notes how the company has achieved notable results by packaging independent events into yearlong series — such as the Red Bull Signature Series, a previously disparate run of world renowned action sports competitions — to provide consistency for the athletes and fans, to bring about new opportunities to build seasonal narratives, and to instil greater value for broadcasters and commercial partners. The company has never been shy of crossing cultural or geographical boundaries, either.

Its ability to bounce comfortably between multifarious worlds and communities, whether by creating live events, producing content or signing athlete endorsers, and to be ubiquitous but in a credible and authentic way, sets it apart from many other organisations that might have a harder time fitting in. Where we have the opportunity to make commitments to certain athletes for sticking with us for a long time, and if they have a relationship for the rest of their life because of the result of it, because of what you were able to achieve and where you could play a hand in their success, how do you define that?

If you do this in a scaleable way, as we have, you create something where you just generate a lot of positivity, and that positivity of course always returns back to growing your business itself.

That is what makes something like Sportel interesting because obviously this is where content and distribution hits, and everybody understands how that is changing. That Red Bull Media House is so openly hawking its wares at an industry conference like Sportel says something about its evolving distribution strategy.

I think Netflix kind of sees themselves in that same position. For Meier, the sprawling nature of the business, and the variety of its output, means that the company competes with everyone and no one, which in turn enables it to work with just about anyone.

If that extends to third parties, then we license or we co-produce or we co-programme. In sport, Red Bull Media House maintains media partnerships with several major federations and properties. A key reason our partners choose us is because of the experiences only Red Bull can offer.

One of the most important partnerships is a content distribution partnership with Reuters. Our high quality, editorial content filled a void for Reuters to deliver an action sports portfolio that is in-demand by their subscribers. Otti agrees that marketing is too often viewed as an expense rather than a revenue generator. This is something the Red Bull Media House is keen to change. While the company does not comment on questions relating to overall strategy, Dr. About the Red Bull content consumer, Dr.

Red Bull Media House has loyal and engaged communities, and a key reason is because we know how to reach our audience when and where they want to be reached… we continue to deliver on the expected and surprise with the unexpected within our core sports and music areas. We know that the interests of our viewers are not of a single focus; in fact, our audience is multi-dimensional in that their appetite for stories crosses over many areas. You have to know your audience, where they are and what gets them excited in order for you to become a part of their world.

If you do that in new and unexpected ways, the stories become collective. First of all, there is always a misconception that we are considered a sponsor. Look at our sports ventures. Red Bull Crashed Ice is a sport we created, own and produce.

Just like we own our Formula 1 team. With eSports, you have athletes. We used to go to traditional event venues and produce it like a music show.

The same on the broadcast side. How do you actually create a media experience where you have the opportunities in an inherently digital sport with people from all over the world playing a tournament virtually? How do you make this a media experience? We see it as a lot of innovation opportunities for us to create a lot of awesome experiences. We give wings to people and ideas with the unexpected and surprising.

We take this concept of working with talented artists and athletes with unthinkable ideas that do incredible things and want to push the boundaries. We give them the platform to actually do it. The stories create themselves.

If the stories stay true to these attributes, the audience expects it. Red Bull Stratos , Danny MacAskill or our Formula 1 car that was driven on snow is a premiere example of this for experiences that are completely out of the ordinary, yet, they are completely expected from Red Bull. The stories that stick most and inspire our audience are the mind-boggling ones that are beyond ordinary and never been seen before.

Go to alistsummit. BY Nina Aghadjanian.